We produce insightful, information packed audits of your competitors’ digital marketing activities to help you better understand the threats and opportunities you face. Our reports include data from a wide range of tried and tested leading tools as well as expert analysis and insight from a team who have carried out over 300 in-depth competitor audits.
We believe too many businesses are taking a “hit and hope” approach to digital marketing. Content is produced, content is published, content is promoted… results often disappoint.
But it doesn’t have to be this way. Digital marketing has created such a transparency and wealth of open data for us to learn from. We now have the tools to analyse and reverse engineer what has worked for brands we aspire to and brands we compete against. We can see who engaged with their content, identify which formats, themes and frequency is working best. We believe this insight should form the base of any digital marketing activity. But too often it doesn’t.
We aim to put this insight in to the hands of as many businesses as we can – helping them create better benchmarks, better content and better – more effective – digital marketing strategies.